An essential guide for smaller businesses

Marketing is a battle fought in the minds of your customers. This book unravels how customers think and make decisions and shows you how to use this to increase sales and improve bottom line profit.

Smart Marketing shows you how to:

• Identify new customers that are most likely (and willing) to buy from you
• Understand how they make buying decisions and how to use this to your advantage
• Build a compelling marketing pitch that sets you apart from competitors and enables you to sell at a premium price
• Develop a cost-effective promotional programme using the latest online and social platforms as well as traditional media

By applying the proven concepts of Need Satisfaction Marketing™ any business owner or manager can create a powerfully different and successful brand. This book offers a logical and easily understood planning process, illustrated with real-life examples and practical models.

It’s a toolbox of valuable resources enabling the reader to build and manage their own brand. Plus, readers get exclusive access to additional free marketing resources, tools and planning templates on the author's website - www.wayneattwell.com

Written by Wayne Attwell

The National Business Review says, "This book is a must for business owners who know they need to think about their brand but don't know where to start." Read the full review here.

Product Details:

• Soft cover: 280 pages
• Bulk order discount available for 5 or more books: Please contact us for bulk orders